LadyRolex DATEJUST 31 . 278275

Superlative Chronometer (COSC + Rolex certification after casing)

CHOCOLATE DIAL

The dial is the distinctive face of a Rolex watch. the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing. every Rolex dial is designed and manufactured in-house. largely by hand to ensure perfection.

THE FLUTED BEZEL

The Rolex fluted bezel is a mark of distinction. Originally. the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back. which was also screwed onto the case for waterproofness. using specific Rolex tools. Over time. the fluting became an aesthetic element. a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction. in gold on this Datejust 31.

18 CT EVEROSE GOLD

To preserve the beauty of its pink gold watches. Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005. 18 ct Everose is used on all Rolex Oyster models in pink gold.